French cinemas deprived of the next animated film by Disney

Sad news: Disney shuns French cinemas for its next animated film Strange World. But why ?

” A decision taken as a result of media timeline as practiced in France “: here is the reason why Disney has decided to deprive French cinemas of its next animated film, as reported The echoes and Deadline. A system judged unfair, constraining and unsuited to the expectations of (their) audiences for the American cinema giant. Information confirmed by Helen EtziPresident France of Disney.

Media chronology, what is it? The latter governs the dates when films can be broadcast, in streaming and on television, in the months following their release on the big screen. According to the new agreement set at the end of January 2022, platforms that have not signed this agreement are obliged to wait seventeen months before being able to broadcast their films after their cinema release. Enough to protect dark rooms and preserve the diversity of cinematographic productions.

Faced with the situation, Marc-Olivier Sebbag, general delegate of the National Federation of French Cinemas, was indignant and denounced ” a totally unacceptable and terribly unfair decision and asks Disney to reconsider its decision. He further calls the public authorities to allow a rapid resolution of this major problem for the sector“.

And, a concern arises: what will happen to the theatrical release of the two big productions Black Panther 2 and Avatar 2 ? Films on which the cinema relies heavily to obtain high attendance figures. “We are continuing to assess the situation film by film and country by country,” concluded Hélène Etzi.