Unity has announced this week buy for 4400 million dollars of ironSourcean Israeli company dedicated to publicity in red ya crear monetizacin herramientas for application developers for mviles. John Riccitiello, executive director of the company and president of Electronic Arts until 2013, has been questioned about this issue in an interview with PocketGamer.biz.
Su respuesta ha sido defender la Importance of monetizacin in the video game industryand has named “idiotic idiots” to those studios and developers that do not think about it from the project’s own concept, even in its opinion “I do not have a single developer on the planet” who does not want to change his game to make his exit (claiming the xito as economic benefits mayors).
“Ferrari and some of the others Manufacturers of high-end cochlear implants use tools and pads de tallar “, the CEO responds to being questioned about the developers who oppose this form of the creative process.” favorite people in the world; his the people ms beautiful and pure, brilliant. Tambin are some of the ms jodidos idiots.
“Life in the video game industry at the time of the mayor’s,” recalls the executive, who began appearing in Electronic Arts in 1997 through brands such as Pepsi and Clorox. “Antes, los desarrolladores lanzaban su juego sober la mesesa del advertista y del equipo de ventas sin, literalmente, ninguna interaccin previa. This model is intrnseco to the philosopher of many arts and media, and there is something that is deeply respected; conozco su dedicacin y cuidado “.
Riccitiello contina: “Pero esta industry is divided between the people to whom it belongs to this philosopher and those who abrazan massively the averigar form that has a product related to xito. And he does not know any artist of xito in any part because he is not preoccupied with what he thinks of his players. Aqu donde vuelve este cyclo de retroalimentacin, y pueden elegir ignorearlo. But choose not to know absolutely nothing is a great decision “.
Unity buys ironSource has already released 200 employees
IronSource’s purchase was released three weeks ago Unity distributes 4% of its employees, one 200 people, debit to the reduction of ingressos in the industry of digital advertising. Some of Unity’s workers have criticized this operation, although in the past it has been criticized that its company has contracted with the United States Department of Defense to dismantle military technology.
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