Recently, the official flagship store of Coca-Cola Tmall has launched a herbal tea product called “Healthy Workshop Prunella vulgaris Herbal Drink” (hereinafter referred to as “Prunella vulgaris”), which has aroused heated discussions in the industry. It is reported that this product is the first herbal tea beverage launched by Coca-Cola since it entered the Chinese mainland market. Prunella is Coca-Cola’s first herbal tea beverage in the Chinese mainland market. The price of a single bottle of products of the same specification is much higher than that of Wanglaoji, Heqizheng and other domestic leading herbal tea brands, which is about 3.15 times that of Wanglaoji herbal tea. As a world-renowned century-old brand, it is not surprising that Coca-Cola has made efforts in the herbal tea market. In fact, Coca-Cola has been eyeing the herbal tea business more than ten years ago. In the eyes of many people in the industry, Coca-Cola is now entering a herbal tea market where people take tea and cool. The “2018-2023 China Tea Beverage Industry Production, Sales Demand and Investment Forecast Analysis Report” released by the Prospective Industry Research Institute in 2018 shows that from 2011 to 2015, the market size of my country’s herbal tea industry continued to maintain a double-digit expansion rate. Average annual compound size.
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