From the price and material cost of mobile phones, we can often draw the profit margin of mobile phone manufacturers.
According to the Counterpoint report, the hardware cost of Xiaomi Mi 12S Ultra (8GB+256GB) is about RMB 3,500.The current price of the 8GB+256GB version of the phone is 5,999 yuan on Xiaomi Mall.
Note that the cost mentioned here refers to the hardware cost, excluding the cost of design, R&D, warehousing, logistics and other aspects.
Just for the hardware cost, the Xiaomi Mi 12S Ultra will cost 3,500 yuan, plus the cost of other links, the profit margin of the machine does not seem to be high.For comparison, the material cost of the iPhone 12, which is slightly lower than the Xiaomi Mi 12S Ultra, is about 2,600 yuan.
The hardware cost of Xiaomi Mi 12S Ultra is expensive because the machine uses a lot of new hardware, such as Leica lenses, Snapdragon 8+ mobile platform, Xiaomi Surging G1 battery management chip, etc. Lei Jun once said that Leica lenses are a bit expensive, and even he is a little distressed.
After the Xiaomi Mi 12S Ultra went on sale, Lei Jun said that the phone’s favorable rating was as high as 98%, which was the highest-rated product of Xiaomi’s high-end products in the past two years. This shows that Xiaomi is doing better and better on high-end flagships.
Hashtags: Xiaomi 12S UltraXiaomi 12S Snapdragon 8+
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