Data analytics is one of the largest emerging fields of our time. By 2028, the market for data analytics services is expected to be worth $550 billion. Today, millions of businesses rely on Google Analytics (or comparable services) to understand consumer wants and optimize their web experience. Q1 2022 hedge fund letters, conferences and more As the internet grew bigger and more complex, so too did web analytics. At first, most URLs hosted a single HTML file of plain text. One HTTP request was the same as one visit to a site in the server log. Yet as websites added images, audio, and video, br…