Douyin: Users are prohibited from naming themselves “College Entrance Examination Planner” and other titles and publishing related content – ​​yqqlm

IT House reported on July 17 that Douyin released an announcement on ecological governance during the college entrance examination this week, saying that during the recent inspections, it was found that very few users used the college entrance examination voluntary filling and other hot events of social concern, as well as the eagerness of candidates to study. Improper marketing. In this regard, the platform has been resolutely cracked down.

The announcement pointed out that the platform recently discovered that because it is in the stage of volunteering for the college entrance examination,Very few users claim to be “Voluntary Planners for College Entrance Examination”, “Voluntary College Entrance Examination Trainers”, etc.and in that capacity, publishes information,Induce candidates or parents to leave the platform supervision, complete the payment on the third-party platform, and then conduct the so-called college entrance examination voluntary reporting consultationand often expensive.

IT Home learned that Douyin stated that the Ministry of Education had issued a warning regarding the above phenomenon, saying that “there are institutions or individuals in the society who conduct ‘high-priced’ voluntary reporting consultation activities to candidates and parents, and there are inaccurate policy interpretation and information provision. Inaccuracy, irregular fee collection and even fraud.” At the same time, the Ministry of Education also emphasized thatRelevant departments have never issued vocational qualification certificates such as “Voluntary Planners for the College Entrance Examination”, the so-called “volunteer planners” of some institutions are temporarily recruited social personnel, who guide candidates and parents according to the “lines” provided by the headquarters. “Parents are not only overpaying for the services of these agencies, they may also be reporting the wrong volunteers.”

Douyin pointed out in the announcement that in order to prevent similar users from using false identities to publish and spread information, disrupt the normal community order, and cause academic harm and property losses to candidates and parents, the platform has dealt with the above-mentioned illegal videos and users as a whole:

• First, 150 illegal videos were removed from the shelves, and 167 illegal users were punished and rectified.

• second,Users are prohibited from naming themselves “College Entrance Examination Planner” and other titlesprohibit users from posting relevant content and implementing counterfeiting behaviors.

• Third, the “Vocational Qualification Certificate for Volunteer Planners for College Entrance Examination issued by the Ministry of Education” is listed as false content, and the crackdown continues.

• Fourth, users are prohibited from using the college entrance examination enrollment improperly or trying to make profits during the live broadcast, for example, claiming that they can “provide voluntary consulting services for filling the college entrance examination for a fee and promise the effect”. If there is any violation, the platform will stop broadcasting and punish the account.

• Fifth, in addition to officially published books,The platform prohibits the sale of other products related to the college entrance examination voluntary reportingincluding but not limited to “College Entrance Examination Volunteer Card”, “College Entrance Examination Volunteer Training Course”, etc.

• sixth,Advertisements related to “Voluntary Planner for College Entrance Examination” are prohibited.

• Seventh, on-line warm reminder: “Consulting college entrance examination volunteers should be cautious in filling out the application. The relevant information is for reference only, please do not blindly believe.”