On the morning of June 17, Beijing time, Meta, the parent company of Facebook, made a promise to France that it would oppose monopoly in the field of advertising.French antitrust agency approves Meta’s commitment.
According to French regulators, Meta has committed tonext 5 yearsOpen inventory and campaign data transparently, objectively, and predictably to ad tech companies.
The French online advertising group Criteo sued Meta before, which led to today’s antitrust commitment.
Meta provides data access through the Meta Business Partner company, which can be obtained if ad tech companies spend a certain amount on their platform.Meta’s Promise applies to ad inventory data across all Meta platforms, including Facebook and Instagram.
For adtech companies, Meta’s promise is valid for them as long as they participate in an ad campaign that is seen by French Meta users.
“You can develop an ecosystem, but you cannot exclude competitors,” said Henri Piffaut, an official with France’s antitrust agency.
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