Länsförsäkringar becomes a sponsor of the sports arena in Gothenburg.
The already established esprot arena Xtream esportarena in Partille has now changed its name to Länsförsäkringar E-sport Arena. The reason for the name change is because Länsförsäkringar simply enters as a sponsor.
The insurance company says that they want to give the athletes the same chances as the practitioners in the more traditional sports. However, this is not the first time Länsförsäkringar has become involved in the gaming world. Namely, they have previously worked with Friends for security in the gaming world with the education “Digital security worlds”.
In the press release, Helena Isaksson writes:
“The gaming world plays a big role in young people’s lives. To get more adults to start getting involved, we are introducing free playing time for parents in the E-sports arena for a period. But our own involvement will not end there. Our goal is for Länsförsäkringar E-sport Arena will also be a hub for major gaming events in western Sweden during the year, “
PS Yep, your ears do not disappoint. Arne Hägerfors is the commentator in the promo film.
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