By mid-June, iPhone prices in Russia decreased by 15-30% compared to March, representatives of Wildberries report. The information was confirmed by other market participants. The strongest drop in demand, the strengthening of the ruble and the growth of parallel imports are cited as the reason.
Smartphone prices have been falling for more than two months in a row. Individual iPhone 12s are down 10% and iPhone 13s are down 22%. For May and the beginning of June, the price reduction was another 5-10%, depending on the model. In M.Video and Eldorado stores, the prices of smartphones of the 11th, 12th and 13th lines are currently at the level of February. Other models may sell even cheaper. For example, the iPhone XR 64 GB costs 40 thousand against 47 thousand rubles, for which it was proposed to buy a model in the last month of winter.
MTS confirmed that most Apple smartphones are now sold cheaper than in March, as prices returned to the level of January-February 2022.
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