Li Auto’s new brand 2.0 upgrade: Logo fine-tuning, new design of icon, official website, app, offline store announced

IT House June 18 news, Li Auto announcedBrand new 2.0 upgradestarting from the user’s experience, the integration and upgrade of the experience system such as space storefront, official website and App has been completed.

According to reports, “creating a mobile home and a happy home” is the brand mission that Ideal Auto has adhered to for a long time. “Dark Green” and “Warm Gold”, one cold, one warm, one dark and one shallow, jointly build the color system of “home”. Through these two colors, the brand mission of “creating a mobile home and creating a happy home” is depicted.

Li Auto’s new brand 2.0 upgradeMinor tweaks to the logothe optimization mainly focuses on two aspects.

First, the new logo balances the center of gravity of the word “ideal”, and makes the Chinese characters more harmonious with the weight of the logo graphics; The bottom of the word “heart” makes it visually look more solid and stable. In addition, the word “ideal” is added with an outer rounded design in the lower right corner, echoing the sense of “home” in the visual sense.

Li Auto’s new brand 2.0 upgrade also redesigned the icon, including improvements on the vehicle end, the car machine end, and the Internet end.

According to reports, the new icon design revolves around three principles:

• The first function is that the icon style should be consistent with the actual function and thing, so it is easy to understand.

• Minimalist design, in line with brand design principles, keep the design simple and without decoration.

• The shape is round and harmonious, thinking about the concept of “home” on the basis of “no stylization”. The icon specification defines a rounded corner size and two auxiliary rounded corner sizes for special icons to ensure the unity and expansion of the style; all The corners are designed with “no sharp corners”, making the icon feel friendly, soft, and comfortable like home.

also,Li Auto official website and app have also been redesigned. According to reports, from the user’s point of view, integrate the “longing” and “happiness” of the home into the design to make the experience more friendly; at the same time, focus on polishing the design texture to provide a better reading experience; in order to reduce the cognitive load of users, Following the principles of consistency and natural efficiency, users can easily use the product; finally, the interaction is standardized to create familiar navigation paths and usage patterns for users.

For offline stores,The new ideal car space design 2.0 Adhering to the design language of openness, happiness and connection, we create a transparent space design look and feel while truly displaying products, while focusing on home users, hoping to make consumers feel warm and feel that this is a child-friendly happy place, a place that can connect A happy and warm space between people and products, people and brands, and people and people.

IT House learned that the Ideal L9 will be officially released on June 21, and the official has also warmed up this model.Ideal L9 brand new star ring headlight is over 2 meters longthere is no breakpoint in the middle, and the uniformity, coherence, softness, and color temperature are known to be the first in the industry.

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