In the past week or so, there has been a dark horse in the live broadcast band. It is Dong Yuhui from New Oriental. He has bilingual live broadcasts, poems and poems, jokes and chicken soup.
Using the teacher’s eloquence to bring goods live, the effect is surprisingly good, and even rushed to the top of the list of goods, and even grabbed some Luo Yonghao’s limelight.
According to data, since June, the total sales volume of New Oriental’s live broadcast room has exceeded 200 million.The daily sales volume increased from 750,000 to 62.57 million in less than 10 days.
And this is in stark contrast to the live broadcast of Dongfang Selection, which was broadcast silently before, with only a few hundred people watching it every day, and even being scolded.
It is reported that the selection of the East is an attempt by New Oriental after encountering a cold winter in the industry. Yu Minhong personally led the team to build it, and even participated in the selection and live broadcast. It has been tepid before, and was even complained and abused by netizens.
At the same time, since the goods brought are basically agricultural and sideline products, which are more expensive than the market price, in fact, all aspects were not optimistic about New Oriental’s transformation of live broadcast.
But now it’s completely different.
In the case of Dong Yuhui’s explosion, the situation of New Oriental has improved significantly, which can also be directly reflected in the stock price.In the past week or so, the stock price of New Oriental Online has soared 6 times in a straight line, with the highest single-day increase of more than 72%.
But from the stock price point of view, New Oriental Online this week,Having smoothed out the full-year 2021 decline to the level of late 2020, it’s almost a life-and-death turnaround for New Oriental.
If New Oriental can seize the opportunity next, although there is no guarantee that it will continue to explode, but with its unique live broadcast style and persistence in helping farmers, at least there should be no major problems in surviving.
After Luo Yonghao paid off a huge debt of 600 million by bringing goods, do you think New Oriental can rise by live broadcast?
Hashtags: New Oriental New Oriental Online Dong Yuhui Live Online
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