Right now, the BBA seems to be having a tough time. A few days ago, according to a number of media reports, the sales of Mercedes-Benz, BMW and Audi in China in the first half of 2022 were 355,800, 378,700 and 317,000 respectively, with a decline of more than 20%, a change from the previous momentum. Among them, BMW’s data is particularly eye-catching. In the second quarter of 2022, BMW’s global sales fell by 19.8% year-on-year, of which sales in China fell by 28.3% year-on-year, compared with 6.2% and 9.2% in the first quarter. Nonetheless, there is no shortage of interesting points. The growth momentum of BMW’s new energy vehicles is quite good, but the proportion of the overall sales is only about 6.5%, it is difficult to reverse the downward trend. As an old player on the new energy vehicle track, how did BMW fall behind? Both are traditional car companies, why can “BYDs” compete with new car-making forces? BBA’s bet on solid-state batteries, can it support the hope of a comeback? Starting early does not mean going fast. Among BBAs, BMW paid the earliest attention to new energy vehicles. According to public information, BMW’s first pure electric vehicle 1602 Elektro-A .
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