In the past two years, there have been more and more young people born in the 1995s and 2000s in the locomotive team. Motorcycles are no longer just a simple means of transportation, but more of a representation of young people’s yearning for freedom. After being given more and more labels such as “cool”, “cool”, “trend”, etc., it also has a strong social function. This year’s 618, the social “new favorite” motorcycle-related spare parts and equipment are on fire, and the turnover has soared by 800%. Data shows that in the first 4 hours of the 618 pre-sale period, the online transaction volume of motorcycle riding clothing category increased by nearly eight times year-on-year. According to a CCTV report, a Beijing maintenance master introduced that since last year, most people have purchased motorcycle spare parts online and brought them to the store or sent them directly to the store for installation. Consumers can buy products they are satisfied with, and avoid overstocking in stores. The staff said that at least four or five packages are received every day, and sometimes there are more than a dozen. Some motorcycle owners have purchased nearly 10,000 yuan of motorcycle accessories and equipment online in one year. Data from Tmall Taobao also confirms this consumption trend: in the first quarter of 2022, motorcycle equipment and rear .
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