Global inflation, superimposed material and personnel costs have increased significantly, and many companies can only pass it on to consumers. As for whether to buy it, it depends on everyone’s choice.According to data from Strategy Analytics, in June China’s annual"6.18"A total of 14 million smartphones were sold during the online shopping festival, down 25% year-on-year across the market, and iPhone sales remained relatively stable compared to those of Android phone brands. Apple outperformed its rivals, selling nearly 7 million iPhones during the shopping festival, and the company ranked first in revenue share across all major merchant platforms. According to a recent report from Canalys, global smartphone shipments fell by 9% year-on-year in the second quarter of 2022, while Apple gained 17% of the market, up 3% year-on-year. While Samsung’s share also increased to 21%, Chinese manufacturers Xiaomi, OPPO and vivo all saw their market shares drop to 14%, 10% and 9%, respectively. Despite widespread supply chain issues and economic headwinds affecting the tech industry, iPhone 13 demand in China remains surprisingly resilient.
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