iablo Immortal has not finished talking: Blizzard’s mobile title is particularly criticized by players for its pay to win side, and yet they seem visibly ready to pay crazy sums in the title.
While some are doing the accounts and announcing that it will be necessary to spend more than 110,000 dollars to obtain the best possible equipment, the title continues to bring players together.
The title now has more than 10 million active players, and bashing and review bombing haven’t prevented the title from raising more than $24 million since June 2.
More than 10 million dollars per week, the figure is mouth watering and should not encourage Blizzard to change its strategy anytime soon… 43% of revenues are generated in the North American market, followed by 26 % in South Korea.
It was iOS users who spent the most on the game: 13 million against 11 million on Android.
It remains to be seen whether the success will continue or whether the hype around the game is weakening in proportion to the rumble of players who are gradually discovering how much everything is done to make them pay…
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