“Diablo: Immortal” has many bad reviews, and a gem costs 100,000: players destroy their accounts in protest – yqqlm

IT House reported on June 20 that Blizzard’s first in-app purchase mobile game “Diablo: Immortal” has received a lot of criticism since it was announced in 2018. On June 3, 2022, this game co-operated by Blizzard and NetEase was launched smoothly, but there were more scoldings.

Although the gameplay, picture quality and operating experience are still good, many players do not understand this “forced” revenue method.

According to YouTuber @Bellular News, the game requires players to purchase so-called “legendary gems” to strengthen their characters. This system also determines the upper limit of the player’s strength, so it is the core mechanism for this game. However, at this stage, if you want a character full of “gems” it would actually cost upwards of $110,000, and more as the version changes.

Despite its notoriety, there is no doubt that this strategy has been an unprecedented success for Blizzard. Appmagic estimates that the company has made $24 million from the game since its release.

For example, the twitch anchor below has spent more than 25,165.57 New Zealand dollars (about 107,019.10 yuan) to unlock the five-star gems in “Diablo: Immortal” since it was first launched on June 2, and then after half a month After working hard, he finally got this gem, but to “graduate”, he needs at least 5 of these gems.

Despite hard work, he finally got his first 5 star gem this weekend. But actually, after getting the gem, he felt like he was missing something, so he decided to do something about it. At first, he just said “it’s over” and uninstalled the game.

But then. He then realizes that he forgot to take a screenshot, so he reinstalls the game and decides to “destroy” the gems in protest. After Quin re-logged into the game, he used the 5-star gem to enhance a relatively useless 1-star item, thereby deliberately destroying the gem that cost more than 100,000 yuan.

In the end, he left his “tribe” with the phrase “It’s an honor to fight with you”, after which he removed his hero entirely to make sure he wouldn’t continue playing the game in the future. “Fuck you, goddamn Blizzard,” he said to the studio before uninstalling the game for the last time, “leave my computer, you don’t deserve to be on it. Unless Diablo II is resurrected, you can stay. But, Is Diablo immortal? Get out of here.”

AppMagic data shows that Blizzard’s game has 8 million downloads and $11 million in revenue on the Google Play Store, while the Apple App Store has $13 million in revenue, not including the potential revenue of the PC version.

In the mobile version, the average player is currently about $3.12 per player, and analysts believe this number will rise as players progress through the game. Of course, most of the revenue came from the US and South Korea, which accounted for 44% and 22% of total revenue, respectively.

That makes Diablo Immortal the second-highest-grossing mobile game for Blizzard, behind only the mobile version of the card game Hearthstone.

Despite the strong revenue performance, user reviews for Diablo: Immortal were mediocre. IT House previously reported that earlier this week, the game’s Metacritic user rating dropped to 0.2/10, the lowest score in the site’s history.

According to the official introduction, the newly created “Diablo: Immortal” will bring players the real experience of playing “Diablo” on touch-screen devices. Intuitive controls, gestures, and touchscreen controls give players total control over their heroes, and the experience of destroying endless demons is as easy as using a controller and keyboard.