On June 21, an online Weibo hot topic #Why young people can’t change their mobile phones# caught my attention. In the author’s opinion, why young people can’t change their mobile phones nowadays. Based on everyone’s discussions, the main reasons are the price of mobile phones and the fast iteration of mobile phone updates. Under the hot topic, a mobile phone seller who has been in the business for 11 years told reporters that this year’s sales have decreased by at least 50% compared with the same period in previous years. The bleak mobile phone market has been put in front of the public. The decline in young people’s enthusiasm for mobile phone consumption is the most troublesome for mobile phone manufacturers. The replacement cycle has been extended from the past one and a half years to three years, or even longer. It may be understandable that the sales of physical stores have declined, but looking at the entire mobile phone market, it is true that the sales of mobile phones in the past two years have not been so good. This is also reflected in some data. In the first quarter of this year, the performance of the smartphone market in mainland China continued to lag behind the global market, with only 75.6 million units shipped, down 18% year-on-year. According to a report by the China Academy of Information and Communications Technology, China’s smartphone shipments in April were 17.69 million units, down 34.4 percent year-on-year. There are various reasons why young people do not change their mobile phones, such as mobile phone price, mobile phone update frequency too fast, mobile phone storage .
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