The LCS is set for an interesting partnership with HBO Max to promote upcoming Game of Thrones prequel House of the Dragon. More than any other esport, League of Legends has been able to attract non-endemic brands to sponsor its events. The latest example of this is HBO plugging upcoming dark fantasy series House of the Dragon on LoL’s esports North American programming. Starting with week five of the 2022 LCS Summer Split, the LCS will have “unique elements and branding to coincide with the House of the Dragon full trailer release.” Included in this are extra branded visual elements surroundi…