The overseas version of Douyin TikTok agrees to adjust user rights to meet EU requirements for child protection – yqqlm

On June 22, Beijing time, EU regulators said on Tuesday local time that the overseas version of Douyin, TikTok, was sanctioned in order to avoid being sanctioned in complaints from EU consumer groups.Agreed to adjust the rights of EU users.

The European Consumer Organization (BEUC) said in its 2021 complaint that TikTok is growing rapidly globally, especially among teens,But fail to fully protect children from hidden ads and inappropriate content.

The EU executive said the company then held discussions with the European Commission and a network of national consumer protection agencies to try to address the issues, and has now agreed to a number of tweaks: including the introduction of an additional option that allows users to easily report potentially encouraging Advertising by children to buy goods, provide services or persuade their parents and others to buy for them;Branded content must not promote inappropriate products and services; clarify how to earn rewards from their platform, highlight paid ads in videos.

“All social media platforms must abide by the rules and ensure consumers can easily identify commercial content, including content promoted by influencers,” Didier Reynders, the commission’s head of justice, said in a statement. .

TikTok says it will continue to improve its features.

This month, dozens of employees at the company’s London, UK, side resigned en masse over a “culture clash”. According to Phoenix Network Technology, TikTok Shop UK established its e-commerce business in October last year. This year, remarks by Joshua Ma, an executive at TikTok’s parent company ByteDance, that he “doesn’t think companies should offer maternity leave” drew dissatisfaction among London employees. Combined with many previous conflicts, British employees believe that the work requirements introduced by ByteDance from China conflict with the loose office concept that British employees are used to. It is reported that since the establishment of the TikTok Shop UK station, at least 20 people have left, accounting for about half of the total number.