Toyota abruptly delays bZ4X launch, sources say it cuts July global production target to 800,000

On June 22, Reuters reported that Toyota Motor Corp cut its July global production target by 50,000 vehicles and is expected to produce 800,000 vehicles next month. However, Toyota’s full-year production forecast remained unchanged at 9.7 million vehicles.

Previously, on June 17, Toyota’s first pure electric new car bZ4X, which was scheduled to be launched at 19:00 that night, suddenly cancelled the price announcement link, causing a lot of speculation.

A spokesman for GAC Toyota said that the bZ4X’s postponement of the announcement of the price is “Considering that the entire market is affected by the supply of chips, the price fluctuates greatly, and the vehicle offline time cannot be accurately estimated for the time being. After comprehensive consideration, it was decided to postpone the price announcement.We are discussing internally, hoping to come up with a more competitive price to give back to consumers. “

Previously, Toyota said it needed to offer a variety of options to suit different environments and customers. The company is under scrutiny from investors amid perceived sluggish enthusiasm for pure electric vehicles.

At the annual shareholder meeting, executives of the world’s largest automaker by sales addressed issues ranging from electrification strategy to CEO succession planning and a persistent chip shortage, according to Reuters.

Toyota, once favored by environmentalists for its PRIUS hybrid car popularized more than 20 years ago, has come under fire from some investors for not phasing out gasoline-powered cars and lobbying on climate policy.