The ideal car that firmly believes in the “rule of explosion” is moving towards its ambitious goal. From 2021 to 2025, Li Auto hopes to enter a stage of rapid development from 1-10. Li Xiang, founder, chairman and CEO of Lixiang Auto, has set a goal of taking a 20% market share of smart electric vehicles in the market by 2025. He predicts that in 2025, more than 8 million smart electric vehicles will be sold in China, which means that the sales of ideal cars will reach 1.6 million. This is considered a “ticket” to global competition. With a long-term goal in mind, what is the path to this outcome? On the earnings conference call for the first quarter of 2022, Li Xiang introduced Lixiang Auto’s product strategy in more detail. He said that Li Auto will launch an explosive product for every 100,000 yuan price range in the 200,000-500,000 yuan price range. On June 21, Li Auto finally played its second “card” – Li Li L9. According to the press conference, the ideal L9 is still an extended-range model, positioned as a flagship full-size SUV; CLTC comprehensive cruising range.
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