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Recently, with the “blackening” stalk, Michelle Bingcheng has been on the hot search and completely out of the circle, becoming popular all over the Internet. Affected by various factors, many new tea beverages have been shrinking this year, but Michelle Ice City has done the opposite. Data shows that in the past three months, it has opened 1,792 new stores, as of June 20. Today, the latest number of stores in operation was 20,848, ranking first, 2.85 times that of the second place (Book also Burning Immortal Grass), and 3.52 times that of the third place (Gu Ming). Nai Xue’s tea and HEYTEA, the leading new tea brands, only opened 91 and 13 new teas in the first five months of this year. As of May, the total number of stores in both of them was less than 1,000. Compared with Michelle Ice City, it can be said that The difference between clouds and mud. More than a dozen stores are opened every day. Behind the crazy expansion, there are also complaints from franchisees, the most important of which is “not making money”. According to AI Finance and Economics, in 2007, Michelle Bingcheng opened its franchise rights for the first time. After 2013, it began to expand on a large scale. As of June 24, 2020, the 10,000th store opened, and it has become the world’s first store. A tea brand with a scale of 10,000 stores. into 20 .
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