Soul torture: why people do not want to change mobile phones! Apple 14 update did not expect how manufacturers should break through? -Android, Apple, iPhone, Xiaomi, Smartphone–Fast Technology (Media of Drive Home)–Technology changes the future

In recent months, the global mobile phone industry has been gloomy and gloomy, as if a catastrophe is imminent. Due to the huge scale of the current mobile phone industry, the shock wave of the downturn in the mobile phone industry not only impacts the supply chain upwards, but also impacts channel providers downwards, which in turn has an impact on the overall economy. “Frozen three feet, not a day’s cold.”

There are many factors behind the difficulties faced by the mobile phone industry this time. The global economic environment certainly has an impact, but whether it is you, me, or consumers in general, it may also be an important reason. The key is that why don’t people change their phones?

As we all know, in the current global inflation environment, the impact of the epidemic has been superimposed, which has changed the consumption habits of users to a certain extent, and in terms of upgrading, everyone has become less enthusiastic than before, and the smartphone industry has also suffered huge losses. pressure.

The previous statistical report by Canalys showed that the global smartphone decline in the first and second quarters of this year was 10%. The most obvious manifestation is that the supply related to the upstream supply chain is decreasing, and the sharp drop in the demand side is also falling. Forced C-end manufacturers to cut orders.

In the opinion of experts, in fact, the smartphone has been shaken, and external factors have only accelerated the arrival of the situation. The entire mobile phone industry has been caught in the predicament of weak innovation in recent years. Even if it is as strong as Apple, it can only slightly improve the chip and camera performance; but these regular upgrades year after year have not brought new value and new application scenarios to users.

Ultimately, the average replacement cycle for mobile phone users is now over 31 months, resulting in an 11% drop in global smartphone shipments.

For those petty micro-innovations or flashy pseudo-innovations, it is more difficult to stimulate users’ desire to buy. Therefore, under the dual pressure of “economic difficulties in the front and weak innovation in the rear”, consumers are bound to further slow down the speed of changing mobile phones.

In the opinion of analysts in the circle, there are still these changes in the smartphone market this year, such as:

1. The performance of the original best-selling mid-range mobile phone in 2022 can be said to be significantly lower than expected, showing the status quo of “market withering”; and a large number of lost customers generally choose low-end models with lower prices. industry-wide;

2. The market demand is sluggish and the inventory pressure is huge, which has caused some mobile phone manufacturers and manufacturers to be full of uncertainty in their future estimates, so orders will be cut frequently;

3. The drop in demand has greatly reduced the enthusiasm and confidence of the entire supply chain; at the same time, logistics and production pressures have continued to face greater pressure, and once the demand of end-users changes, the impact on the entire mobile phone market will be very large, so that Mobile phone manufacturers have to respond and adjust their strategies.

At present, many manufacturers are actively looking for countermeasures to stimulate demand in new ways, such as new mobile phone forms, folding screens (more affordable prices), etc. However, from the current feedback, software optimization cannot keep up (for the sake of Folding screen and folding), the price is not favorable enough, and it will not stimulate the pain points of users, so the whole industry has a long way to break through.

As for the industry leader, Apple, the iPhone 14 series to be released this year, judging from the current exposure, the overall update is also lackluster, and it does not bring any new direction to the industry. Although the industry is not over yet, how to break through will be different The family has to rethink the issue.

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