Cruise LLC is officially open for business, offering driverless rides to paying customers on a small scale, CEO Kyle Vogt said Thursday on CNBC’s “Squawk Box.” Cruise, which General Motors Co. has a majority stake in, earlier this month received approval from the California Public Utilities Commission to charge fares for driverless rides in San Francisco. The approval made Cruise the first and only company with a commercial, driverless ride-hail service in a major U.S. city, Cruise Chief Operating Officer Gil West said in a blog post announcing the achievement. The company had a “handful of ri…