Electronic Arts had “proper communication plan” when they announced ‘Battlefield 2042’’s first non-binary character. Tulay McNally, the video game developer’s director “really appreciated” the work done by those involved with the launched Sundance -the first genderfluid character on their 2021 offering – about how to respond to people on social media. She told Wired magazine: “I really appreciated that the producers and the community manager reached out and said, ‘We want to make sure we have a proper communication plan in place when we are revealing the character.’” Tulay added: “What really …
