Operators have reduced the number of free SIM cards for users, writes Kommersant.
Vimpelcom refused to give out SIM-cards as a gift when purchasing devices or concluding a contract for the provision of communication services.
We consistently want to move away from “distribution” to service and sales, and have already begun to more sensitively manage shipments of SIM cards, we have begun to reduce such sales tools as “sampling” or “distributions” as part of our strategy.
Svetlana Kirsanova, Executive Vice President for Retail Business, VimpelCom
Kirsanova also added that there are not so many new subscribers now. Their number is not in the tens of millions.
These are children who have grown up to their own phone, non-residents and subscribers who have switched from other operators, but these are not tens of millions of new users a year, but significantly less.
Svetlana Kirsanova, Executive Vice President for Retail Business, VimpelCom
MegaFon follows a similar strategy. The operator continues to offer gift SIM cards, but in smaller volumes.
MTS said that “it has long abandoned the extensive increase in the subscriber base, focusing on customer loyalty and reducing their outflow.”
The cost of SIM-cards has increased by 2.5 times in six months. The rise in prices occurred during the pandemic against the backdrop of a shortage of the chip around the world. [Коммерсантъ]
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Operators have reduced the number of free SIM cards for users, Kommersant writes. Vimpelcom refused to give out SIM-cards as a gift when purchasing devices or concluding a contract for the provision of communication services. We consistently want to move away from “distribution” to service and sales, and have already begun to more sensitively manage shipments of SIM cards, we have begun to reduce such sales tools as “sampling” or “distributions” within the framework of…
Ilya Sidorov
@ilyasidorov
News editor and author of articles on iPhones.ru.
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