iPhone cameras have evolved so much that it’s not uncommon to see directors using them to shoot music videos and even independent films. This time around, none other than acclaimed film director Steven Spielberg has chosen an iPhone to shoot the music video in partnership with singer-songwriter Marcus Mumford.
This was the first time Spielberg directed a music video, and he did so with the help of his wife, Kate Capshaw, who served as the video’s producer and art director. They worked together to help Marcus Mumford, best known as the lead singer of Mumford & Sons, release his first solo song.
However, while some may expect a Hollywood production of a music video directed and directed by Spielberg, this is anything but. Spielberg chose to shoot the entire video in one take, holding an iPhone while moving around the high school gym, sitting on a wheeled chair.
It’s unclear which model of iPhone Spielberg used, but the footage stabilization is impressive. Another interesting detail is that the video is released with a black and white filter, which gives it a more dramatic effect.
As Creative Bloq describes, the entire video has a do-it-yourself aspect, which may lead others to believe that anyone can make their own music video on an iPhone. Details about how the music video was shot, Mumford shared on his page. Twitter profile.
You can watch the full music video for Mumford’s new song “Cannibal” on YouTube. While Spielberg produced Amazing Stories for Apple TV+, this music video was not made in collaboration with Apple.
Other videos shot on iPhone
Back in 2019, Apple and Selena Gomez teamed up to create a music video for the song “Lose You to Love Me”, shot on the iPhone 11 Pro. A few months later, Apple promoted Lady Gaga’s “Stupid Love” video, which was also filmed entirely on the iPhone 11 Pro.
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