Interbrand, the design agency that previously helped a whole country with its brand, has now helped Bugatti develop a new identity for Bugatti. However, the EB logo, originally created from Ettore Bugatti’s initials, remains unchanged. Strategy manager at Interbrand, Linda Marquardt, says this:
“Bugatti’s new corporate identity and corporate design encapsulates the brand’s iconic heritage and gives space to its unique elements, such as the EB logo, while opening the brand to a whole new world of luxury experiences.”
Typographically, the agency drew on old French street signs and Bugatti’s own photographic archive to formulate a new, elegant custom typeface. At the same time, we see a new blue color palette that should allude to the brand’s French origins.
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Bugatti gets a new graphic identity
Photo: Bugatti
Photo: Bugatti
Photo: Bugatti
Photo: Bugatti
Photo: Bugatti
Photo: Bugatti
Photo: Bugatti
Aston Martin updates its logo
No major changes
British luxury car manufacturer Aston Martin is now updating its logo for the first time since 2003. The new wing logo was created by legendary designer Peter Saville. The redesigned logo is still very similar to the previous one, with the most noticeable change being the removal of the arch that ran through the wings. Says Saville: “Subtle but necessary improvements not only keep the shapes fresh, but allow new technologies, situations and applications to be adapted in the future. The process was a clarification and emphasis of the key characteristic of the Aston Martin brand.” It didn’t sound very concrete, but Aston Martin says the logo is part of a new identity concept it calls “Intensity. Driven.” which aims to highlight the brand’s ability to combine speed and power with a sophisticated aesthetic and commitment to craftsmanship.
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