Last June, Twitter officially launched its new subscription service called “Twitter Blue”, which unlocks exclusive features such as the ability to quickly undo a tweet just sent and in-app theme options. A year later, Twitter raises the price of its Blue subscription for the first time.
As the social media consultant points out Matt NavarraTwitter on Thursday sent out an email to current Twitter Blue subscribers confirming that the monthly subscription price will be increased soon. While Twitter Blue launched for $2.99 a month, the company will now charge $4.99 a month for the service, a 66% increase.
The latest version of the official Twitter app for iOS is already charging $4.99 per month for a Twitter Blue subscription, meaning new subscribers will already be paying the new price.
However, Twitter says Twitter Blue “early adopters” (i.e. those who already have an active subscription) will continue to pay $2.99 per month until October 2022. After that, the subscription price will be automatically adjusted to $4.99. These customers will be notified again of the price increase 30 days before it takes effect.
Details on why Twitter is raising the price of Blue’s subscription just a year after its launch are unclear. Raising the price of Twitter Blue’s subscription will help the platform “keep building some of the new features” that users have been asking for, the company said.
Twitter raises the price of Twitter Blue from $2.99 to $4.99 per month!
*Initial users will not see price increases until October. pic.twitter.com/5mpC412IMw
— Matt Navarra (@MattNavarra) July 29, 2022
The situation with Twitter is not at its best
Twitter has been facing a lot of internal problems since Elon Musk announced he would buy the social network for $44 billion. However, Musk later backed out of the deal, causing Twitter to lose money as well as a number of employees. The company is now suing Musk for pulling out of the deal and also trying to force him to complete the promised acquisition.
Of course, the company is also doing its best to improve its platform, despite the dispute with Musk. Over the past few months, Twitter has announced new features such as the ability to record and play Spaces, Close Friends-style Circles, and CoTweets.
As for Twitter Blue, it’s worth noting that the subscription service is currently available in the US, Canada, Australia, and New Zealand. Twitter Blue subscribers can also read multiple articles without ads and this includes other 9to5Group websites..
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