YouTube has introduced a new tool that makes it easier for creators to turn regular videos into Shorts, it announced in a community update. If you have any of your own videos loaded up, you’ll see a new tool under “Create” called “Edit into a Short” right inside the main app. It lets you select up to 60 seconds of the video and bring it directly into the Shorts editor, where you can add text filters, or additional video, then upload it as a Short.
After you upload the Short, it links to the full video it was taken from via “Created from” link at the bottom of the video. That lets creators use Shorts as promo tools for the main video, helping drive views and engagement. However, the tool only works on your own content, unlike Cut, which lets you remix content from any video.
I tried the tool out by creating a 10-second Short out of a longer video I created back in 2010 and it was as easy to use as advertised, letting me grab the best part of the video, embed text and add a filter.
The immense success of TikTok has forced all social media networks to respond in some way. However, Instagram recently backpedaled on its TikTok like full-screen feed and recommended posts features following a significant backlash from users. YouTube is arguably less threatened by TikTok as it offers longer-form content that draws a different audience. The new tool shows that it can have its (Short?)cake and eat it too, though, by letting creators offer Shorts as a form of publicity for their primary content.