The NFL+ streaming service arrives today starting at $40 per year

After months of teasing, the NFL has launched its expected streaming service. The newly available NFL+ gives you access to live football streams and ad-free library content through the NFL App and the web starting at $40 per year or $5 per month. Spend $80 per year or $10 per month on NFL+ Premium and you’ll also get ad-free match replays (both full and condensed) across devices as well as Coaches Film features like All-22.

There are some significant catches, however. While you’ll have live audio for every game regardless of device, live video is only available for live local and “primetime” games on phones and tablets — you can’t use this to watch a playoff run through your computer or TV. Preseason games are limited to out-of-market showdowns (on all devices), although arguably a perk when you can often find local preseason games on TV for free.

The NFL+ debut puts an end to Game Pass in the US. Not that you’ll necessarily mind — even the Premium tier is less expensive than the outgoing $100 per year offering. While you won’t have as much freedom as you might like, the new offering might make more sense if you normally watch on mobile or just want to catch the occasional game while away.

NFL commissioner says the league’s own streaming service will launch ahead of the 2022 season

NFL commissioner Roger Goodell has confirmed the league will launch its own streaming service ahead of the 2022 season. “The consumers want it, so we’re very excited about what NFL+ is going to be,” Goodell told CNBC. “It’s really in an early stage. I think over the years it will continue to grow. It will be an important strategy for us going forward.”

Goodell declined to reveal details about pricing, what exactly NFL+ will offer and precisely when it will arrive. However, he said that information will be announced in a few weeks. A report previously suggested that NFL+ will debut this month. With pre-season games getting underway in early August, that timing makes sense.

According to a May report from Sports Business Journal, NFL+ may cost $5 per month. It’s expected to grant fans access to some live games on phones and tablets — the ones that they’d be able to see on local TV in their market. Previously, carriers and Yahoo (Engadget’s parent company) streamed such games, but those deals have expired.

Meanwhile, Goodell said the league is likely to partner with a streaming service for NFL Sunday Ticket, with an announcement expected by the fall. “I clearly believe we’ll be moving to a streaming service,” Goodell said.

Amazon, Apple and ESPN+ owner Disney are among those who have reportedly submitted bids. Goodell said discussions have been going on for over a year. 

Goodell acknowledged that the current partnership with DirecTV, which will end after the 2022 season, had worked well for the NFL. However, he pointed to the new opportunities that the likes of Apple and Amazon can open up — especially since fans likely won’t be prompted to sign up for a satellite TV package too.

“We really believe that these new platforms give us an ability to innovate beyond where we are today and make the experience for our consumers so much better,” Goodell said. “I think this will make it more accessible for fans.”